During our intense work with A-List celebrities on both: national and international scales, we were asked if special key’s expertise could possibly be stretched to the field of being a commercial agent to them.
Our answer is: YES! – under certain circumstances.

• First: we want to commit to our long-term good relationships to the most reknowned
  international management groups such as CAA, WMA, IMG, ICM, Celebrity Consultants or Nowak Communications. Therefore, special key will never pro-actively approach celebrities
  who are in an existing trust-built client/management relation.
• Second: we are not keen to represent the largest number of celebs in the market – we go for quality and will only represent celebrities (on an exclusive or non-exclusive base due to the celebrity’s discretion), who are among the top 10 players in their field.
• Third: even if one of the celebrities we represent, has a good fit to an upcoming campaign project of one ouf our clients, we are open to recommend a non-special key celebrity if we think he or
  she matches better to the brand than our own candidate.
• Fourth: if a client decides to go with one of the celebrities we represent, he can be sure with special key to get the best offer in the market for his celebrity partner.