VIRAL MARKETING

Horst Schlämmer is Germany's most popular journalist. Special Key hired Schlämmer for the most successful viral campaign the country has ever seen (agency: Tribal DDB). Up to now more than 4 mio viewers wanted to see the 14 most entertaining viral movies, within which Schlämmer undergoes every torture to finally get his driving license. That is, because Horst - still single - knows: only guys with a driving license and a smart car get the best ladies on board. This campaign has won all ad awards including two "Ad Oscars" a.k.a. Cannes Lions.