Branded Entertainment

The booming field of Advertiser Founded Programming helps our clients to reach their customers apart from the commercial breaks.
Some call it the future of TV advertising, we say it‘s the perfect add-on to mass market classic communication campaigns.

For o2 Germany we coordinated the celebrity trailer shootings and the studio recording of the prime time RTL 2 TV show: "Die kultige Handy Show - o2 can do". Not only was o2 the first brand ever that became part of a prime time show on German TV. Even better, all stories around the 15th anniversary of the mobile phone had something to do with mobile communication products & services. All that summed up to an entertaining 90 minute-long handy show.