Celeb of the month


June 2020
Who could check the off-road quality and performance of the Mercedes-Benz X-Class better than one of most successful travel bloggers? Special Key has won Michael Turtle to test drive the Pick-up in rough terrain...
Read more

Giovanni Trapattoni

May 2020
Special Key has won Trap – legendary soccer coach – to highlight Netto’s sustainability campaign focused on reusable items...
Read more


April 2020
If more women in Germany would be – both physically and mentally – as strong and self confident as Mailaika Mihambo, we would not experience so many gender discussions or even xenophobia...
Read more


March 2020
Go big – that’s the overall theme of the Hyundai i10 campaign (created by Innocean) featuring actress, singer and writer Loretta Stern...
Read more


February 2020
Special Key has won the triple aerobatics world champion Aude Lemordant for Miele’s newest ad campaign – developed by DDB...
Read more

Peter Zwegat

January 2020
Times of international crises and subtle uncertainty among customers ask for other brand ambassadors than ever smiling influencers...
Read more


December 2019
It’s not an easy task to find a couple that charming and that popular as Jana Ina & Giovanni who are able to perform convincingly and in an authentic manner in an ad campaign like the media personalities Jana Ina & Giovanni Zarrella...
Read more

Leo Sayer

July 2019
Marketers like stable, reliable pop stars a lot better than weak one hit wonders...
Read more

Eckart von Hirschhausen

June 2019
Since 10 years, Special Key is in charge of selecting the personality brand of the year for prestigious Superbrands organization, which are the leading global brand evaluation experts...
Read more

Collien Ulmen-Fernandes

April 2019
This year’s 70th anniversary of our Grundgesetz was reason enough for antoni agency to set up an inspiring campaign on how much we benefit from this institutional law collection...
Read more