Cici

The young Chinese influencer Cici has enjoyed a life changing experience when travelling from Chengdu to Provence, France. She was planning to start a career in the cosmetics industry, but when she met local winegrowers and got aware of their love to detail when creating the perfect taste, she instantly knew that she was made for winegrowing. Now, she is one of the most influential pacemakers in the Chinese wine industry. It was not an easy task for Special Key to get in contact with the busy Chinese entrepreneur – but our associate (who is fluent in Mandarin) and Weibo (China’s equivalent to facebook) all helped to bring Cici on board of Lufthansa’s award winning global campaign #LifeChangingPlaces 2.0 (created by Kolle Rebbe).