Heidi Klum

More and more celebrities like the idea that as many of their fans as possible can buy their products. Even younger ones with lower purchasing power. Which gives the celeb-endorsed affordable goods market a booming perspective. The newest addition to those brand ambassadors is international fashion and beauty role model Heidi Klum for one of Germany’s largest retailers – Lidl. Special Key has evaluated the brand fit of Klum for Lidl and soon the first fashion collection of Germany’s Supermodel will hit the international Lidl stores.