JOINT MARKETING PARTNERSHIPS

BIAGIOTTI / SCHWARZKOPF

Since 1 plus 1 equals 3, when two companies with an adding brand position and similar target groups come together, an increasingly booming field are Joint Marketing cooperations. To win renowned designer Lavinia Biagiotti as competence partner for Schwarzkopf Brillance premium hair coloration was one of our projects in this field with a remarkable PR output.